Why Most Internet Marketers Are Magpies

Internet Marketers are often like magpies. They go for the shiny objects because they want to get the promised quick money and one click push route to riches. They want to believe the dream that the offer in front of them is the fast-track solution to all their needs and for such a small investment it is sure to be worth it.

Shiny New

And just like a magpie will hoard its things, these same internet marketers will have a hoard of previously purchased shiny objects, all cluttering their hard drives with ebooks, videos, audio files, software and all the other stuff they were given.

Not forgetting all the ‘bonus’ stuff that was added in, just in case the promise of one click automation that makes you millions overnight wasn’t enough for you.

Only 1% of internet marketers make money, meaning 99% ar just spinning their wheels dreaming.

So why do people believe in these fastrack push button dreams? Well it comes down to the fact that the cost of entry to internet marketing is zero. Zip. Nada. You don’t need premises, you don’t need any shop or store, and you don’t need to make anything.

Anyone, and I mean anyone, can create a blog site for free on blogger.com, add some content, add some links to an affiliate product and start to make money.

And so the belief begins that if it is free to start up, it must also be simple to do. After all, starting for free is a lot simpler than trying to raise money to establish a more regular bricks and mortar store. The marketer enthusiastically creates a website, dreams how they will soon be living the high life, and after a few weeks they have sold nothing.

They get frustrated. Then the marketers’ ego kicks in. They believe that everyone else is making money but not them, so they must just be missing something. As they look at different internet marketing sites they see offers that promise to reveal the ‘hidden secrets’ or ‘missing pieces’ that will turn their fortunes around. Wrapped up in shiny videos and wild promises they go for the buy button. The vicious circle of despair-ego-buy completes when the latest shiny promise doesn’t deliver and they start looking for another fix.

After a period of time most internet marketers just ‘fade away’, no longer looking at their site or the numerous offers of shiny things that they get in their email every day. A change of email address and it is all history for them. Others just get more frustrated, claiming that nothing works for them, and go away bitter from the experience. Less than 1% decide to re-evaluate their performance and continue.

It is no surprise then that only 1% of internet marketers make money.

So what change do these 1% make that gets them on the route to make money?

  • Firstly, they accept that keeping on doing the same thing isn’t going to work. At some point you have to say ‘enough is enough’
  • They accept that they need a blueprint or roadmap for their success. A clearly defined structure, laid out and justifiable helps to motivate and support marketers on what will be a long but worthwhile journey.
  • They accept that it will take work to do. View making money on the web as a real job, where you get paid by the amount of constructive effort you make.
  • They accept that they need discipline to do the work. If you think an hour a week is enough then you will fail. Expect about 3 hours a day as an absolute minimum.
  • They accept that they need a mentor. Never underestimate the power of mentoring. A good mentor will give the full blueprint, and then take them through each stage. They will also act as a motivator, who will monitor their performance and not accept anything less than the best they are capable of.

So if you are currently stuck in the 99% and want to move up, then you know what to do. But only you can make the decision to re-evaluate your position and take positive action.

Quick Start Challenge – Week 5

As requested, many turned up online for the call early, only to be told that we should wait for 10 minutes for any stragglers to join.  This is one of the most obvious sales pitch starts, so we all knew what we were in for.

The webinar started with a summary of where we were, and then commenced a sales pitch for iPro, although at no stage were we told exactly what iPro was, what market sector it covered, and whether the subject was in your niche area.  The sales pitch went on for 3 hours.

As the webinar went along, it moved further away from the audience’s reality of today and into their dreams of tomorrow.  Why sell a $20 affiliate product when you could sell a $1000 product was repeated over and over.  There was always mention of how easy it was to sell big ticket items.

Product Sales Funnel

But lets get real;  it takes the same effort to sell a $10 product as it does a $1000 one, but the process is just a bit longer.  And this was acknowledged, but used as a further sales tool as to why iPro was so good for you.

There was also a great use of the subliminal visioning; the word ‘imagine’ was used hundreds of times.  ‘Imagine what t would be like to earn $10K a month’ linked to ‘imagine what it would be like to be an iPro partner’.  All great stuff, but most people involved in the Challenge still had issues imagining what getting a few leads would feel like, let alone making money.

At the 2.5 hour mark we were told the price of signing up for the iPro offer, although again not fully outlined what it was, simply being told we could license ‘some’ of the top selling products. The price was not $30K, not $10K, not $4997, not $2997 but $1997.  Yes it was that predictably corny.  Then there were the bonuses, and the obvious monthly payment options.

Almost hidden in plain view was the fact that none of this would work unless we drove thousands of leads to our site; and one part of the iPro offer was a lead generation course.

I am not sure how many people bought into it, but in my mind the presentation was just too long, too vague with too much smoke and mirrors to keep me motivated to buy, and by the time the price was displayed it had already lost any wow factor.

There was some good information disclosed in the webinar if you could remove the blatantly crude subliminal selling.  The sales funnel process and the five product types you need all made good sense, but are all available from any number of affiliate offers for free today.

5 Product Sales Funnel

So can we use this information to continue our journey with our blog? Of course we can.

What Now?

Let’s summarise where we are today then:

  • Week 1 – We got a domain name, hosting, and set up WordPress with minimal content.
  • Week 2 – We added more content, comments and worked on lead generation techniques
  • Week 3 – We created our lead magnets and added an optin form
  • Week 4 – We did more of the same
  • Week 5 – We got sold to

And lets look at what support we got:

  • Week 1 – Some good free videos on how to get started
  • Week 2 – Use of the Facebook forum to chat to each other
  • Week 3 – Given some keywords like ‘autoresponder’ and ‘optin’ and told to sort it yourself. Yet this was the hardest part to do, even for experienced marketers.
  • Week 4 – Nothing
  • Week 5 – We got sold to

So for those that have a blog and are getting leads you have done really well.  And to those of you that haven’t, it really isn’t your fault.  The process appears to have been set up to get you all fired up at the beginning, only to slowly fade out and wonder how you can get back on track.

Now do I think you should buy the iPro course.  Well it depends.  It comes down to the carrot or the stick approach.  If you get most work done by being supervised and monitored then it probably will be a good investment, and I assume here that there will be much more helps than has been given so far.

However, if you can manage on your own, even if you buy extra training course that cover specific tasks (like my ‘Get Started with WordPress’ course) then iPro doesn’t offer you much right now.  Stay doing what you are doing and slowly build your list.  Make sales to it by crafting a proper email series, which was not even covered in the Challenge (I wonder why?!) and you will see $1000 months very quickly.

Whatever you do, now is not the time to give up.  Keep dropping here or sign up to my mailing list and I will keep adding the tools and tasks to keep growing and moving in the right direction.  The processes above really are what you need to have in place to make money. You are capable of doing it yourself, but there are no shortcuts.  You don’t actually have to learn it all on your own.  Use selected courses to give you the information you really need to know, and when you understand fully how the process works for you you will be considered an expert.

Let me know in the comments box what specific training you are looking for.  I am working on a range of very targeted training covering the exact keystrokes you need to do to achieve success with plugins, themes, auto responders etc.

Revisit iPro when you get to that $1000 a month and see if it needs you more than you need it.