5 Product Sales Funnel

Quick Start Challenge – Week 5

As requested, many turned up online for the call early, only to be told that we should wait for 10 minutes for any stragglers to join.  This is one of the most obvious sales pitch starts, so we all knew what we were in for.

The webinar started with a summary of where we were, and then commenced a sales pitch for iPro, although at no stage were we told exactly what iPro was, what market sector it covered, and whether the subject was in your niche area.  The sales pitch went on for 3 hours.

As the webinar went along, it moved further away from the audience’s reality of today and into their dreams of tomorrow.  Why sell a $20 affiliate product when you could sell a $1000 product was repeated over and over.  There was always mention of how easy it was to sell big ticket items.

Product Sales Funnel

But lets get real;  it takes the same effort to sell a $10 product as it does a $1000 one, but the process is just a bit longer.  And this was acknowledged, but used as a further sales tool as to why iPro was so good for you.

There was also a great use of the subliminal visioning; the word ‘imagine’ was used hundreds of times.  ‘Imagine what t would be like to earn $10K a month’ linked to ‘imagine what it would be like to be an iPro partner’.  All great stuff, but most people involved in the Challenge still had issues imagining what getting a few leads would feel like, let alone making money.

At the 2.5 hour mark we were told the price of signing up for the iPro offer, although again not fully outlined what it was, simply being told we could license ‘some’ of the top selling products. The price was not $30K, not $10K, not $4997, not $2997 but $1997.  Yes it was that predictably corny.  Then there were the bonuses, and the obvious monthly payment options.

Almost hidden in plain view was the fact that none of this would work unless we drove thousands of leads to our site; and one part of the iPro offer was a lead generation course.

I am not sure how many people bought into it, but in my mind the presentation was just too long, too vague with too much smoke and mirrors to keep me motivated to buy, and by the time the price was displayed it had already lost any wow factor.

There was some good information disclosed in the webinar if you could remove the blatantly crude subliminal selling.  The sales funnel process and the five product types you need all made good sense, but are all available from any number of affiliate offers for free today.

5 Product Sales Funnel

So can we use this information to continue our journey with our blog? Of course we can.

What Now?

Let’s summarise where we are today then:

  • Week 1 – We got a domain name, hosting, and set up WordPress with minimal content.
  • Week 2 – We added more content, comments and worked on lead generation techniques
  • Week 3 – We created our lead magnets and added an optin form
  • Week 4 – We did more of the same
  • Week 5 – We got sold to

And lets look at what support we got:

  • Week 1 – Some good free videos on how to get started
  • Week 2 – Use of the Facebook forum to chat to each other
  • Week 3 – Given some keywords like ‘autoresponder’ and ‘optin’ and told to sort it yourself. Yet this was the hardest part to do, even for experienced marketers.
  • Week 4 – Nothing
  • Week 5 – We got sold to

So for those that have a blog and are getting leads you have done really well.  And to those of you that haven’t, it really isn’t your fault.  The process appears to have been set up to get you all fired up at the beginning, only to slowly fade out and wonder how you can get back on track.

Now do I think you should buy the iPro course.  Well it depends.  It comes down to the carrot or the stick approach.  If you get most work done by being supervised and monitored then it probably will be a good investment, and I assume here that there will be much more helps than has been given so far.

However, if you can manage on your own, even if you buy extra training course that cover specific tasks (like my ‘Get Started with WordPress’ course) then iPro doesn’t offer you much right now.  Stay doing what you are doing and slowly build your list.  Make sales to it by crafting a proper email series, which was not even covered in the Challenge (I wonder why?!) and you will see $1000 months very quickly.

Whatever you do, now is not the time to give up.  Keep dropping here or sign up to my mailing list and I will keep adding the tools and tasks to keep growing and moving in the right direction.  The processes above really are what you need to have in place to make money. You are capable of doing it yourself, but there are no shortcuts.  You don’t actually have to learn it all on your own.  Use selected courses to give you the information you really need to know, and when you understand fully how the process works for you you will be considered an expert.

Let me know in the comments box what specific training you are looking for.  I am working on a range of very targeted training covering the exact keystrokes you need to do to achieve success with plugins, themes, auto responders etc.

Revisit iPro when you get to that $1000 a month and see if it needs you more than you need it.

9 thoughts on “Quick Start Challenge – Week 5”

  1. Simon, you wrote a great post. When I see the 5-point process I suddenly realize I have everything except this process and the next step is to build it. 🙂

  2. Yep, you pretty much covered everything nicely there!
    The QSC 3.0 course has done what it set out to do – get people working online and create a larger customer base for Dean. There will be people from the last webinar who are still considering buying in to it. Increasing their efforts online to earn more money, to pay for iPro. Good luck to them, I say. They have found a direction and a purpose, and they wouldn’t have had that without the QSC course.
    My efforts will be going in another direction, but the course has made me a lot of new friends online, and finally got me moving!

  3. Very Good Post and You summed up the last 5 weeks very well. Usually a $20 course is not going to offer you the world and like most people say you get what you pay for. The upsell is always going to be there no matter what you do, even in offline there are upsells. You go buy a computer and you also need to buy a printer,paper, wifi and various cords to make it all work together. The best part is most people need a kick in the rear to keep going or they will get discouraged and not do anything. Anyways good luck you have a good thing going here keep it up.

    1. I really do think that for the $20 we did get good value for money, causing many to take the action they needed to take.

  4. Wonderfully blunt and honest assessment of the QSC Simon – you had me smiling all the way through!

    I think there are some gaps in the course they leave intentionally unfilled – firstly because of the low entry price (does 100% of this go to affiliates?) and also because it’s easier to sell an ‘all in one done for you’ solution if people are struggling a little technically with what is shown.

    I completely agree with the ideas you have around training for people in that position, as an alternative to paying $1997 for a solution which might get you over some of these hurdles instead.

  5. Great post… and I pretty much agree with everything, and it is a good summary of the webinar content… I was expecting a sales pitch webinar and sure enough that was what it was. There were still things for some people to learn, although I think you summed it up with the ‘corny’ word. I think people are becoming a bit more ‘sophisticated’ in their expectations. There is a saying… “People don’t like to be sold to” and while I totally understand why the boys were pitching, I think the process needs to be revised perhaps. Obviously, while the QSC is and has been a help to those who took action (myself included), it is clearly the way Dean, Craig and Robert are ‘prospecting’ for iPro. For me they didn’t really follow their own funnel example… they went from a $20 product to a $2000 product, and that was a big leap. Maybe some ‘in between’ offer options would have been good for some… Anyway, I’m no marketing genius, and clearly they are making a fortune online, not me, so what do I know? But I have seen examples of other successful marketers who manage to ‘sell’ without being quite so ‘corny’ or ‘salesy’… At the same time, it is quite reasonable for them to be making an offer to what appears to be a great program… So we need to focus on the positives… take what you can learn… and continue to move forward… Great job with the article…. 🙂

  6. I am glad someone had to expose this challenge online. What it is really worth for others to judge for themselves next year if the QSC goes life again. As painful as it was it is time to keep it aside and move on. Keep it coming Dude I am loving it..

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