As requested, many turned up online for the call early, only to be told that we should wait for 10 minutes for any stragglers to join. This is one of the most obvious sales pitch starts, so we all knew what we were in for.
The webinar started with a summary of where we were, and then commenced a sales pitch for iPro, although at no stage were we told exactly what iPro was, what market sector it covered, and whether the subject was in your niche area. The sales pitch went on for 3 hours.
As the webinar went along, it moved further away from the audience’s reality of today and into their dreams of tomorrow. Why sell a $20 affiliate product when you could sell a $1000 product was repeated over and over. There was always mention of how easy it was to sell big ticket items.
But lets get real; it takes the same effort to sell a $10 product as it does a $1000 one, but the process is just a bit longer. And this was acknowledged, but used as a further sales tool as to why iPro was so good for you.
There was also a great use of the subliminal visioning; the word ‘imagine’ was used hundreds of times. ‘Imagine what t would be like to earn $10K a month’ linked to ‘imagine what it would be like to be an iPro partner’. All great stuff, but most people involved in the Challenge still had issues imagining what getting a few leads would feel like, let alone making money.
At the 2.5 hour mark we were told the price of signing up for the iPro offer, although again not fully outlined what it was, simply being told we could license ‘some’ of the top selling products. The price was not $30K, not $10K, not $4997, not $2997 but $1997. Yes it was that predictably corny. Then there were the bonuses, and the obvious monthly payment options.
Almost hidden in plain view was the fact that none of this would work unless we drove thousands of leads to our site; and one part of the iPro offer was a lead generation course.
I am not sure how many people bought into it, but in my mind the presentation was just too long, too vague with too much smoke and mirrors to keep me motivated to buy, and by the time the price was displayed it had already lost any wow factor.
There was some good information disclosed in the webinar if you could remove the blatantly crude subliminal selling. The sales funnel process and the five product types you need all made good sense, but are all available from any number of affiliate offers for free today.
So can we use this information to continue our journey with our blog? Of course we can.
Let’s summarise where we are today then:
- Week 1 – We got a domain name, hosting, and set up WordPress with minimal content.
- Week 2 – We added more content, comments and worked on lead generation techniques
- Week 3 – We created our lead magnets and added an optin form
- Week 4 – We did more of the same
- Week 5 – We got sold to
And lets look at what support we got:
- Week 1 – Some good free videos on how to get started
- Week 2 – Use of the Facebook forum to chat to each other
- Week 3 – Given some keywords like ‘autoresponder’ and ‘optin’ and told to sort it yourself. Yet this was the hardest part to do, even for experienced marketers.
- Week 4 – Nothing
- Week 5 – We got sold to
So for those that have a blog and are getting leads you have done really well. And to those of you that haven’t, it really isn’t your fault. The process appears to have been set up to get you all fired up at the beginning, only to slowly fade out and wonder how you can get back on track.
Now do I think you should buy the iPro course. Well it depends. It comes down to the carrot or the stick approach. If you get most work done by being supervised and monitored then it probably will be a good investment, and I assume here that there will be much more helps than has been given so far.
However, if you can manage on your own, even if you buy extra training course that cover specific tasks (like my ‘Get Started with WordPress’ course) then iPro doesn’t offer you much right now. Stay doing what you are doing and slowly build your list. Make sales to it by crafting a proper email series, which was not even covered in the Challenge (I wonder why?!) and you will see $1000 months very quickly.
Whatever you do, now is not the time to give up. Keep dropping here or sign up to my mailing list and I will keep adding the tools and tasks to keep growing and moving in the right direction. The processes above really are what you need to have in place to make money. You are capable of doing it yourself, but there are no shortcuts. You don’t actually have to learn it all on your own. Use selected courses to give you the information you really need to know, and when you understand fully how the process works for you you will be considered an expert.
Let me know in the comments box what specific training you are looking for. I am working on a range of very targeted training covering the exact keystrokes you need to do to achieve success with plugins, themes, auto responders etc.
Revisit iPro when you get to that $1000 a month and see if it needs you more than you need it.